WeChat focuses on 2G customers
May 21st, 2013Tencent – China’s biggest Internet company, creator of WeChat mobile application, wants it to become the leading instant messaging application for 2G customers in India where more and more users are moving to use smartphones.
The company is constantly upgrading WeChat so that it could work easily on 2G mobile internet connection which is used by more than 90% of India’s mobile users.
Second generation or 2G is considered to work with voice communication but it provides slow data speeds while third generation (3G) offers much higher data speeds and better experience in using internet on mobile devices.

As 2G is used more widely in India focusing on it may bring WeChat much more benefits than waiting for customers to move to 3G.
Smartphone users understood the profits of using instant messaging applications like WeChat instead of regular paid text messaging. In 2012 year almost 19 billion messages were sent per day with the help of chat applications compared with 17.6 billion SMS. And by 2014 year this amount is expected to reach 50 billion for applications and over 21 billion for SMS.
Research company Ovum claimed that due to growth of instant messaging applications mobile phone companies lost $780 million in 2012. The experts of the company predict the increase of the revenue loss to $3 billion by 2016.
Several mobile phone companies started partnering with application messaging platforms to increase data usage and therefore the revenue from data usage. So Reliance Communication has tied connection with WhatsApp and Facebook has partnered with Nimbuzz which accounts more than 150 million active users.
Though it is free WeChat mobile application has linked partnership with Café Coffee Day, Big Bazaar, Yahoo Cricket and some others and is evaluating the next set of partners.







