Everlasting Franchise: myth or reality?
Is it possible to use the franchisor’s vision and/or technology without any payment on the one hand and without any punishment on the other? Do we need to pay any more for knowledge that is not very useful as it’s not unique? I think that every franchisee thought about this at least once in his business life.
 Everybody knows that stealing is a sin. But what’s the reason for buying useless information? Information itself is a strange product. Once learned it looses it’s unique value. Will anybody being in his right mind pay for the same university course just after passing the exam? No! And that’s why all franchisors all over the world face the same problem – how to make all the members of the chain to pay for the license every year but not once they got the whole package of the information including technological and business processes, recipes, training and etc.
 What do franchisors do to maintain a stable connection between them and franchisee?
What legal protection do both sides have?
What business spheres provide better protection for each of them?
I’m going to study this problem in the nearest future and share my thoughts here. And I hope to get the opinion of those who are or were directly relevant to that problem.
