The Global Economy and Business

One of the most important stages of your decision if to become a franchisee is the information you can get from other current or former franchisee. You need to know that it’s very candid source of information about franchisor, market, competition, and even profitability (if franchise owner would be so kind to share that information with you).

So, I suggest you to create the list of as many as possible franchise owners. Then you should choose the ones you are going to contact. Try to create a representative sampling  to choose franchisees using different criteria. Choose big and small companies, successful and loosing their net worth, working in big cities and small towns and so on. This will help you to collect more reliable and trustworthy facts about you prospective business.

After the list of your potential respondents is ready you need to create another list - the list of questions to get answered. I found these questions while searching the Net (unfortunately I didn’t save the URL):

How long they operated?
What were their total investments?
Were there hidden costs?
How long before they earned a reasonable income?
Are they satisfied with the franchisor?
What were their backgrounds?
Were the training and ongoing support satisfactory?
Was the advertising program satisfactory?
Did the franchisor meet contractual obligations?
Would they invest again?
Would they recommend the investment?

And by the way please remember that you are getting the information from the people but not from the documents. Do not forget about emotional factors. Sometimes former franchisees can present things worse than they really are. And sometimes current franchisees will brighten up their business. Be on the alert!

There is a legal document that any franchisee must be supplied with before the signing of the Franchise Agreement. The Federal Trade Commission (FTC) has made such a regulation in order to provide franchisees with material information about operation of franchise system. UFOC is urged to help franchisees understand and analyze franchisor’s intentions.
The Uniform Franchise Offering Circular must be presented to franchisee 10 days before the signing of the Franchise Agreement.

Every franchise company in every industry should provide its prospective franchisees with that information divided by the following 23 categories:
1.The Franchisor and Any Predecessors
2.Identity and Business Experience of Persons Associated with Franchisor
3.Litigation History
4.Bankruptcy (i.e., any franchisees who may have filed)
5.Listing of the Initial Franchise Fee and Other Initial Payments
6.Other Fees and Expenses
7.Statement of Franchisee’s Initial Investment
8.Obligations of Franchisee to Purchase or Lease from Designated Sources
9.Obligations of Franchisee to Purchase or Lease in Accordance with Specifications or from Authorized Suppliers
10.Financing Arrangements
11.Obligations of the Franchisor; Other Supervision, Assistance or Services
12.Exclusive/Designated Area of Territory
13.Trademarks, Service Marks, Trade Names, Logotypes and Commercial Symbols
14.Patents and Copyrights
15.Obligations of the Franchisee to Participate in the Actual Operation of the Franchise Business
16.Restrictions on Goods and Services Offered by Franchisee
17.Renewal, Termination, Repurchase, Modification and Assignment of the Franchise Agreement and Related Information
18.Arrangements with Public Figures
19.Actual, Average, Projected or Forecasted Franchise Sales, Profits or Earnings
20.Information Regarding Franchises of the Franchisor
21.Financial Statements
22.Contracts
23.Acknowledgment of Receipt by Respective Franchisee

While surfing Internet I have met an article that made me overlook some of my views on franchise system.
It is called Marketing the Franchise and written by Edward N. Levitt, a franchise lawyer and partner with Gowling LaFleur Henderson LLP, who has over 30 years experience practicing franchise law, is a prolific writer, a noted lecturer and is currently General Counsel to the Canadian Franchise Association.
I used to consider franchises mostly from franchisees point of view. What should an entrepreneur do in order to find the right franchisor? What are the most thrilling franchise experiences in … (let’s say Australia)? What are the main rules to follow in order to be successful franchisee?
But franchise as any other system is a two-way highway. And franchisors also face a lot of problems during setting up and organizing a franchise system work.
Their problems are problems of other growth. Where should a company search for its franchisees? What are the criteria to choose the right guys to work with that business? How should business relationships be installed? Where are the responsibilities borders? What information and authority should be shared with franchisees? How should a company respond to improper franchisees?
All that topics are called franchise marketing. And a franchisor should be clear in his mind answering all that questions.
So the article is a must read to anyone thinking to install his own franchise system and highly recommended to anyone interested in franchises.

The answer is NO. I spent a lot of time reading different articles about how to write a business plan and other forms of planning. I found that many authors present the information such way that new businessmen would come to a conclusion that business plan is the only important thing for their business success. But it is not so!

Business plan is not a goal but only an instrument. This instrument helps to summarize the business, marketing, technological and financial information. It is a document. Or better to say it’s only a REPORT! Yes, a report!

What do I mean? Before starting your new business (doesn’t matter franchise or not) you have to carry out some preliminary studies. At first you check the idea itself. I wrote about evaluating the business idea in my previous posts:
Even in franchise business you HAVE to think over the idea
Declining an idea
Declining a business idea: last three reasons
Are you ready?..

If you come to conclusion that idea is good it doesn’t mean that you can start immediately. Certainly, you can but it can lead to big problems in future and even to failure of the prospective company. What you need to do is to continue to study the internal and external factors that will influence your business in future. These factors usually include marketing, production, and organizational, legal and financial spheres. And after you finish with the study you a ready to create a document that contains all your conclusions. This document is called… yes, you a write, a BUSINESS PLAN!

So, the goal is not to write a large business plan with colorful graphs and long tables. The goal is to collect the correct information about you prospective business and to make correct decisions based on this information.

I’m going to write more about different surveys that you prospective businessmen need to carry out and about how to choose the best strategy. Also I plan to show the examples of good and bad business plans and to explain the mistakes. Come back to my blog :-).

I have made a kind of short research in order to define the first business of different entrepreneurs. And you know I found a lot of franchise examples there.
First of all there are guys who had franchised there business from others. They were selling lemonade somewhere near their places. And that usually was an example of franchise using.
But I also have found a guy who had managed to build a franchise system by himself when he was just a teenager.
When Devon Rifkin was 10 years old, he bought lollipops from a nearby drugstore and sold them to other kids in his class at school. When business picked up, he got his parents to help by contacting the company that made the lollipops so he could buy even more and sell them to students and people in his neighborhood. Later, after he left eighth grade, he began selling entire boxes of lollipops to other kids so they could sell them, too. Soon, Devon was selling lollipops to four of five schools throughout his hometown. “It was great action, profitable, and of course made me very popular with my fellow classmates,” Devon says.
That was a real franchise company. And I bet that any guy with that system-oriented mind like Devon has should become a great entrepreneur. Do you think he is begging now?
That early success gives him extra confidence today running The Great American Hanger Co., a multi-million dollar business that makes clothes hangers for big companies like Bloomingdale’s and Nike.
His company three-year growth is estimated as 838.2% with revenue of $5.1 million.

Karl Marx is dead. The inventor of communism is lying in a grave at London Highgate cemetery. But the ideas he has presented to the society are still alive and prosperous. Moreover they are taking their place today. We are turning to them today. If it is hard to you to believe me you have to read Funky Business by Kjel A. Nordstrem and Jonas Ridderstrale. You will know a lot about modern economic trends and Karl Marx. They are speaking about the value of workers and especially about the value of their brains and ideas.
They were clever guys – Karl Marx, Friedrich Engels, Vladimir Lenin, Mao, Che Gevara and all other communist leaders. They were nations’ leaders. And they knew the clue idea that people not the capital are the most important production resource.
And they knew the power of unions. It seems to me that even today we are not realizing the importance and power of united people. But those guys knew.
El pueblo unido jamas sera vencido! That is the Spanish expression that means “United people will never be defeated”. It became famous during the Cuba revolution. It’s the beginning of revolution hymn. And it had become very popular in sixties. Comandante Che was definitely right. Synergetic effect is the key.
2 + 2 = 7.
The system is much more than the sum of its elements.
And united people can reach unbelievable achievements. That is the thing that brings success to revolutions.
And that is the thing that brings success to franchises. That is an American way to unite people.
Do you need examples? I have them.
Let’s examine Holiday Inn. Good franchise system I think. Holiday Inn was recognized in 2001 by Franchise Times as a Top 100 Franchise Chain. So the system is good enough.
This chain of hotels was organized in 1952 by homebuilder Kemmons Wilson to provide inexpensive family accommodation for travelers within the USA. Its franchise system allowed Holiday Inn to grow up dramatically. By 1958 there were 50 Inns across the USA, 100 by 1959, 500 by 1964, and the 1000th Holiday Inn opened in San Antonio, Texas in 1968. The chain dominated the motel market, leveraged its innovative Holidex reservation system, put considerable financial pressure on traditional hotels, and set the standard for its competitors like Ramada Inns, Travelodge, Howard Johnson’s, and Days Inn. By 1972, when Wilson was featured on the cover of Time Magazine, there were over 1,400 Holiday Inn hotels worldwide.
Many think that the main reason of that irrepressible raise of Holiday Inn is its original creed that the properties should be standardized, clean, predictable, family-friendly, and readily accessible to road travelers. But I know one more important reason. It is the unity of the chain.
In 1955 just in three year from setting up that business Kemmons Wilson created an organization of Holiday Inn franchisees, which were charged with reviewing issues important to the Holiday Inn Hotel system. One year later it had been transformed into National Association of Holiday Inns. In 1959, it changed its name to the International Association of Holiday Inns to reflect the geographic expansion of our membership. Today, it is known as International Association of Holiday Inns Owners’ Association (IAHI).
The creation of that organization has driven Holiday Inn to its tremendous spurt.
Today the IAHI represents the interests of nearly 3,000 owners and operators of InterContinental Hotels Group (IHG) hotel brands, including:

• Crowne Plaza Hotels and Resorts
  
• Holiday Inn Hotels and Resorts
  
• Holiday Inn Express
• Staybridge Suites
• Candlewood Suites

The mission of the IAHI, as it stated on their site, is to operate an association of hotel owners and operators that create a multi-level forum for exchange of information, ideas and best practices between franchisees and IHG company executives. As a result of this process owners and operators will enhance the value of their license agreement and IHG executives will gain insight to better achieve company goals. 
The International Association of Holiday Inns Owners’ Association is focused on 3 main objectives to help promote members’ long-term interests:

• Increasing hotel revenues and market share growth.
  
• Achieving earnings before interests and taxes, operating profit, and return on investment that surpasses the competitive set for each brand.
  
• Creating long-term brand and hotel asset value through excellent brands, quality operations, superior marketing, and team member development.
  

The International Association of Holiday Inns Owners’ Association also effectively represents members’ interests to the broader hotel industry on legislative issues, along with vendors and other resources, helping to achieve the objectives outlined above.
 The organization that shares the experience, promotes franchisees, teaches them is the key factor of Holiday Inn’s success. It makes entrepreneurs feel comfortable within the franchise system. It provides a kind of support to franchisees even if it has to lobby their interests through franchisor. As a result people are willing to invest large amounts of money (Holiday Inn franchisee’s total investment differs from 1 to 10 million dollars) in this business providing it by an extremely quick development.

Franchise is evil.
At least officials of Village Board of New Paltz are thinking so. They decided to announce their village a franchise-free zone.
“We need to level the playing field,” Mayor Jason West said.
“We need to give those who do want to open local businesses some kind of a leg up,” he said. “It seems a simple way to do that is within the 1.7 square miles of the village (is to know) you’re not going to have to compete with that franchise that is doing bulk buying.”
So they are going to examine carefully all the cases of new business registrations in order to be sure that it’s not a franchise start-up. They are using a kind of formula to do this. A new business should not possess a “standardized menu or standardized array of merchandise with 50 percent or more of in-stock merchandise from a single distributor bearing uniform markings.” Other business features would include use of architecture, facade, or signage considered to be part of a “format which causes it to be substantially identical” to other businesses.
Anyway they think that a franchise business disturbs their local enterprises so they are not going to allow this happen.
Certainly they have to permit some franchises even to that area as there are businesses that couldn’t be performed locally. But the main rule applies:

NO MORE FRANCHISES.

By the way have you ever thought about franchise impact on your life? I’ve just copied the industries that possesses franchises from www.franchiseopportunities.com
You could fill these industries by franchises you know at your area.

Advertising
Direct Mail Advertising
Internet
Mobile Motion Advertising

Auto Products/Services
Detailing
Muffler and Brake Repair
Oil Change
Paint and Body Repair
Parts
Products
Radiator Service
Services
Transmission
Windshield Replacement/Repair

Beauty
Cosmetics
Hair
Tanning/Spas

Bridal
Accessories
Full Service

Business Opportunities
Dollar Stores
Home-Based
Internet
Publishing
Security
Tanning Beds/Pools/Spas
Vending

Business Services
Advertising Franchises
Brokers/Consultants
Business Consultant
Check Cashing
Collections
Commercial Cleaning
Direct Mail Advertising
Document Shredding
Embroidery
Employment/Staffing
Entertainment
Expense Reduction
Financial
Income Tax/Accounting
Insurance
Limo Services
Mail/Shipping/Packaging
Medical Billing
Mobile
Printing/Copying
Promotional Items
Publishing
Real Estate
Restoration
Sales/Marketing
Senior Care
Shipping/Transportation
Signs
Telecommunications
Training/Development

Child Related
Child Fitness Center
Child Party Franchises
Children’s Services
Children’s Clothing
Education

Cleaning/Maintenance
Automotive Services
Blind and Window
Carpet Cleaning
Commercial Cleaning
Drapery/upholstery cleaning
Food Service
Maid Services
Sanitation

Computer and Internet
Computer Internet
Computer Products
Computer Services
Computer Training
Internet Advertising
Internet Consulting/Training
Internet Service Providers
Mobile/Onsite
Website Design
 Financial Services

Check cashing
Pay day loans
Tax Preparation

Foods
Baked Goods
Bar Grill and Pubs
Cafe
Candy/Snacks
Chicken
Coffee/Espresso
Cookie
Energy Drinks
Fast Food/Take-Out
Foods Restaurants
Full Service Restaurants
Hamburger
Hot Dogs and Sausage
Ice Cream/Yogurt/Frozen
Italian
Juice Bar
Mexican
Pizza/Pasta
Sandwich/Delis
Seafood
Smoothies
Soups and Salads
Speciality Foods
Taco
Wings
Wraps

Health/Fitness
Hair/Beauty
Health/Diet/Fitness
Lady Fitness
Medical/Dental/Optical
Nutrition
Tanning
Weight Loss

Home/Mobile Services
Advertising Services
Air Purification
Appliance Repair
Automotive Services
Business services
Cabinet Refinishing
Carpet Cleaning
Closet Organization
Debt Consolidation
Decoration/Remodel
Delivery Services
Drapery/upholstery cleaning
Environmental
Food delivery
Garage
Glass/window replacement
Handyman
Pets
Home based
Home Improvement
Home Inspection
HVAC
Lawn/Landscape
Maid Service
Moving/Storage
Outdoor Lighting
Painting
Pest Control
Photography/Video
Plumbing Services
Propane
Real Estate
Sanitation
Security Systems/Alarms
Senior Care
Sports & Recreation
Storage/moving
Surface Restoration
Tools and Equipments
Water Treatment

Lodging
Hotels/Motels

Manufacturing
Home Furnishings
Homes
Manufacturing
Mattresses
Signs

Pet Related
Kennel
Pets Training
Retail

Photography/Video
Products
Services

Real Estate
Agencies
By Owner

 Restoration
Fire/Smoke Damage
Floor
Surface

Retail
Arts/Crafts/Framing
Auto/Truck/Trailer Rental
Automotive Services
Beauty
Blind and Shutter
Business Services
Cellular Phone
Clothing/Apparel
Convenience Stores
Dollar Store
eBay drop off stores
Embroidery
Flooring
Flowers
Furniture/Furnishings
Gifts/Collectibles
Hair and Beauty Salon
Lawn/Garden/Home
Manufacturing
Party
Pets/Animal Supplies/Services
Photography/Video
Printing/Copying
Recreational/Sports
shipping/packaging
Signs
Specialty
Tanning
Tools/Hardware/Equipment
Travel Services
Video/Audio/Electronics
Window Treatment

Seasonal
Amateur Sports Events
Landscaping

Securities
Investigations
Securities

Security/Investigations
Document Shredding
Systems/Alarms

Senior Care Services
In-Home Care
Senior Health Centers

Sports/Recreation
Amateur Sports Events
Fitness Centers
Golf Franchises
Photography/Video
Recruiting
Sporting Goods
Sports Bar

Travel
Agency
Cruise
Lodging

Vending
Vending Machines

Wholesale/Distribution
Associations
Brokers
Distributors
Wholesalers

Today’s franchises are much alike to set a code of conduct. Whereas ages ago there were knights’ code, chevaliers’ code, mason code or just gentlemen code it has transformed for today.
It’s the franchisor who dictates the franchisee all the way he should perform the business.
Is it good or bad? Does he have the rights to do so or is it humans’ rights violation.
I think neither. Just the same as knights from Middle Ages you have the right to choose the franchise you like most. You could start your business with your confederates – the guy thinking just the same way you do. And nobody forces you to do the things you don’t like. You just have to choose properly…

By the way I wanted to write a message concerning smoking. I’ve found the information that last month Marriott International Inc., the large U.S. franchise hotel chain, is banning smoking in all its U.S. and Canadian facilities. The new policy includes all guest rooms, restaurants, lounges, meeting rooms, public space and employee work areas. Currently more than 90 percent of Marriott guest rooms are non-smoking. The information seemed interesting to me and I decided to make a little research of franchises that are prohibiting smoking.

I’ve found a lot of companies (mostly hotels and restaurants) that are struggling against smoking.

McDonalds has adopted a non-smoking policy for all modern restaurants in 1993. This existing non-smoking policy was adopted by most of its franchises.

The Spudulike Group has had a no smoking policy in all its managed stand alone restaurant units.  This policy is directly linked to the fresh and healthy nature of the core baked potato products.

The Hard Rock Café in the US has a no smoking policy as it’s the law. Whatever the law is for that particular country Hard Rock goes with that.

The Wagamama chain is smoke free throughout its 21 UK restaurants.

Kentucky Fried Chicken and Pizza Hut, has announced that all of their restaurants will be smoke-free by the 17th of August. The company operates 1,200 KFC and 1,675 Pizza Hut restaurants across the country. They are also encouraging their franchise owners to adopt the same policy for the nearly 4,200 franchised restaurants.

Hmm… I wonder if they are doing so just because they really think that way… Or they are moved to that by franchisors.

Anyway as I’m no-smoking-supporter I like they way the franchise system changes the world.

While searching the Internet for interesting information about franchising to share with the readers of my blog I found an outstanding idea that had been realized by the company called Entrepreneur’s Source. They managed to create their franchise business helping others to start-up and operate franchise businesses. I understood that I had to write about it.

The business system created by Entrepreneur’s Source can be divided into 2 parts (as I understood from the information in their web site). On the one hand they work with the companies that already have their business systems. The company offers its clients to expand their operations through creating a franchise system for their business. I really liked the way they present the idea. They explain that they are not consultants but coachers for their clients. They say that every person tries to decrease or avoid risk. It’s natural. And they promise their clients to help to decrease a business risk. Based on their experience the Entrepreneur’s Source is going to train their customers how to swim in a seethed and sudden water of business-sea. They use the idea of coaching comparing their service with the process of teaching to read. On their web site they ask a question: Did You Teach Yourself to Read?
As a sports coach develops an individual training program for each sportsman, Entrepreneur’s Source develop a franchise program for the clients taking into consideration all individual peculiarities. Their package of services includes:
1. Feasibility assessment. Analytics of Entrepreneur’s Source determine if business is franchisable in general.
2. Business plan. They create a document answering marketing, production, and organizational and financial questions concerning prospective franchise business.
3. Raising capital. They help in creation documents and calculations necessary to obtain an external financing.
4. Regulatory compliance. They check if the franchise system and all documents (including disclosure and agreements) meet all the legislative requirements.
5. Marketing & advertising. Well-developed promotion program is a key feature of any franchise system.
6. Lead generation and candidate qualification.
7. Expansion plans
8. And much more …

On the other hand Entrepreneur’s Source deals with those thinking to start-up their business. And they attract prospective franchisees not only for the franchisors mentioned above but also for themselves. Yes, before they decided to earn money while helping others to start-up franchise business (as franchisor or franchisee) they created such system for their own company. And it gave them the experience on how to qualify candidates in order to choose appropriate ones. Now they use the following scheme: they don’t use contract employees to run their satellite offices, but open each new office as a franchised business. The royalty payment is 25%, and Entrepreneur’s Source franchisees pay it from every placement fee – the money received from franchisor when the company places a candidate.

As for me I really liked this idea. The only negative thing in this business is concerned the money that prospective or existing franchisor has to pay to this consulting company. I haven’t found the exact information on the company’s web site, but the other sources say that your franchisor pays them a commission, typically 30% to 75% of the franchise fee. Certainly it is a trade-off. You can set-up your business system yourself or turn to professionals. In the latter case it will cost you and your potential franchisees, as you’ll have to increase the initial fee to cover the consulting costs.