Crisis has forced the couturier to refuse extravagance in favour of a practicality
Tuesday, July 14th, 2009Week of Haute couture has opened in Paris. In the first day of Haute couture week participants discussed clothes of a season shown on a podium “spring-summer of 2010″ less often, then they discussed who from known designers would fall as a victim of a global economic crisis. Most likely, the French design house Cristian Lacroix, which recently declared bankruptcy and feverishly searches for the buyer, woun’t be able to go through the present financial shock.

“Collections of 1990 and 2000th years which differed refinement, individuality and staginess, have ended, - Quotes fashion designer Stefana Rolanda Reuters, - I am afraid, that now haute couture for designers is, first of all commercial success and quickly making profit clothes “.
Unequivocally, that crisis and the fallen lack of money forces fashion designers to create more often not truly exclusive and extravagant things, but clothes which will be in demand at potential buyers.
Already during display of Christian Dior’s collection many experts have paid attention that designer John Galjano use inexpensive and accessible materials, and there were no any revolutionary ideas.
Instead of extravagant dresses he has presented a mix from clothes and underwear. Silk blouses with shorts and stockings and magnificent skirts with leather belts and gloves - such haute couture is in this season from Christian. As a matter of fact, all clothes from a podium will not shock, if it appears in the street of a real city.
The general director of the House Sydni Toledano has declared to journalists:
The key element of a survival in present uneasy economic conditions is accurate and constant interaction between designers and managers of sales.
Toledano also has expressed hope, that despite the numerous difficulties, the conducting houses of haute couture will successfully go through crisis and remain in business.
According to experts, such weeks of a fashion are first of all excellent advertising for leading design brands. Not a secret, that the basic profit of company Dior and Giorgio Armani receive not from designers clothing collections, but from perfume and various accessories. In this connection some designers have already declared end of an era of creativity.
“In this sense it is possible to say, that there is no more any place to the art couturier. Now haute couture overall objective is to sell perfume, cosmetics, footwear and bags“, - the designer Franc Sorbier speaks Regretfully.
As to company Cristian Lacroix which has extremely strongly suffered from sharp decrease in sales from the beginning of June it is under six-monthly protection against creditors.
Whether the known French brand remain or not it will be clear by the end of July when term for giving of demands for acquisition of the fashionable house expires.
Two large power companies have been fined for the sum exceeding billion euro : the Eurocommission has submitted an invoice to German power company E.ON and French GDF at a rate of 553 million euro each one. Both companies are contesting this decision.
The European Central Bank has started the emission with the purpose of repayment of eurobonds for a total sum of 60 billion euro and became the fifth large Central Bank, which resorted to this measure. Before this way of economy support was selected by the Fed of the USA, national banks of Japan, England and the Swiss Central Bank. Thus, the European regulator has reconsidered the former rigid monetary position according to which inflation was considered the main enemy of the eurozone.

Today analysts of the various countries recognize China as the candidate on capture of world leadership in the post crisis world. China - unique from large powers with rather stable economic growth. It is expected, that gross national product of China will increase by 8 % in 2009.
With the help of accessible credits machines have transformed from means of transportation into a type of hobby: it’s a usual fact to have more than one car in a family from two adults now. People were getting a new model when they haven’t already paid the previous credit. To this they were also pushed by the increase in number of modifications of popular models.

