Crisis has forced the couturier to refuse extravagance in favour of a practicality
Week of Haute couture has opened in Paris. In the first day of Haute couture week participants discussed clothes of a season shown on a podium “spring-summer of 2010″ less often, then they discussed who from known designers would fall as a victim of a global economic crisis. Most likely, the French design house Cristian Lacroix, which recently declared bankruptcy and feverishly searches for the buyer, woun’t be able to go through the present financial shock.
“Collections of 1990 and 2000th years which differed refinement, individuality and staginess, have ended, - Quotes fashion designer Stefana Rolanda Reuters, - I am afraid, that now haute couture for designers is, first of all commercial success and quickly making profit clothes “.
Unequivocally, that crisis and the fallen lack of money forces fashion designers to create more often not truly exclusive and extravagant things, but clothes which will be in demand at potential buyers.
Already during display of Christian Dior’s collection many experts have paid attention that designer John Galjano use inexpensive and accessible materials, and there were no any revolutionary ideas.
Instead of extravagant dresses he has presented a mix from clothes and underwear. Silk blouses with shorts and stockings and magnificent skirts with leather belts and gloves - such haute couture is in this season from Christian. As a matter of fact, all clothes from a podium will not shock, if it appears in the street of a real city.
The general director of the House Sydni Toledano has declared to journalists:
The key element of a survival in present uneasy economic conditions is accurate and constant interaction between designers and managers of sales.
Toledano also has expressed hope, that despite the numerous difficulties, the conducting houses of haute couture will successfully go through crisis and remain in business.
According to experts, such weeks of a fashion are first of all excellent advertising for leading design brands. Not a secret, that the basic profit of company Dior and Giorgio Armani receive not from designers clothing collections, but from perfume and various accessories. In this connection some designers have already declared end of an era of creativity.
“In this sense it is possible to say, that there is no more any place to the art couturier. Now haute couture overall objective is to sell perfume, cosmetics, footwear and bags“, - the designer Franc Sorbier speaks Regretfully.
As to company Cristian Lacroix which has extremely strongly suffered from sharp decrease in sales from the beginning of June it is under six-monthly protection against creditors.
Whether the known French brand remain or not it will be clear by the end of July when term for giving of demands for acquisition of the fashionable house expires.