Reviewing eCommerce site
I’m sure that eCommerce companies selling tremendous number of products face great difficulties with bounce rate. It’s called “phenomenon of choice”. When people see a lot of different products and their variations they don’t know how to choose from such a big choice. Just for example lets compare variants on the site of Environmental Express:
5mL Vial and Cap without Filter
So, what to choose? It seems that I need to hire a special consultant to make this really simple choice.
I think that it’s better not just to present the list of products, but help people to make choice.
The same situation happens while making choice from the following lists:
BOD Bottles
HotBlocks
Distillation Systems
