Most popular brand is Gucci
Tuesday, October 19th, 2010The analytics from the Global Luxury Brands Group have studied the consumer’s market in order to find out what fashion brands are preferred by rich consumers. It’s well-known that annually about 21% of the population buy designer clothes. Thus, according to the results of the research, the most popular and preferred world’s brand is Gucci: every fifth person said that he had Gucci clothes at home, at least one.
The second and the third place according to popularity are taken by the French brand Chanel and the American brand Calvin Klein followed by such famous brands as Louis Vuitton, Giorgio Armani, Christian Dior, Versace and D&G (d&g clothes are very popular among the young people all over the world). By the way, last year Armani was sharing the first place with Gucci.
The representative of the authoritative agency Patrick Doll thinks that ‘it’s an incredible achievement for Gucci to remain the first among other luxury brands’. ‘Recently Gucci has not only kept but also increased its value in such highly competitive and changing sphere’.



